Quick picker
| Your pet | Good first choice |
|---|---|
| Most dogs | Chicken Dog Meal, the gentle everyday classic |
| Most cats | Purrfect Chicken, mild, soft and gentle |
| Dog with itchy skin or a dull coat | Surf & Turf (beef plus fish, with natural omega-3) |
| Cat with itchy skin, a dull coat or hairballs | Purrfect Fish (contains chicken liver) |
| Dog that had problems with chicken | Lamb or Rabbit Dog Meal |
| Dog reacting to chicken, beef and lamb | Rabbit Dog Meal (novel protein) |
| Cat that must avoid chicken | Purrfect Lamb |
| Dog watching their weight | Chicken or Surf & Turf (our lighter dog recipes) |
| Can't decide | A Trial Box, with every recipe inside |
Our dog recipes
- Chicken (157 kcal per 100 g): the usual first pick. Naturally lower in fat than beef and lamb.
- Beef (157 kcal): iron-rich beef and liver for muscle, energy and coat.
- Lamb (150 kcal): a favourite for fussy eaters and dogs with itchy skin or sensitive stomachs.
- Surf & Turf (129 kcal): our only dual-protein meal and our lowest-calorie dog recipe, with natural omega-3.
- Rabbit (161 kcal): a novel protein for dogs with sensitivities. Grain-free, and our richest dog recipe, so it is not the one for weight loss.
Our cat recipes
- Purrfect Chicken (122 kcal per 100 g): mild, soft and gentle on sensitive tummies.
- Purrfect Lamb (135 kcal): a rich taste for cats bored of chicken, and our only cat meal without chicken or fish.
- Purrfect Fish (129 kcal): a fish flavour picky cats tend to love, omega-rich and helpful for hairballs. It contains chicken liver.
Full details: Dog meals, Cat meals and Calories per recipe.
Rotating recipes
Once your pet has settled on their first recipe, most pets enjoy rotating two or three. Introduce a new recipe gradually, mixing it in over a few days, so their tummy has time to adjust.
If your pet must avoid a protein
Check the full ingredients, not just the name: every dog meal contains fish oil, Surf & Turf also contains fish, Purrfect Fish contains chicken liver, and Purrfect Chicken and Purrfect Lamb contain butter. See Allergies and sensitivities.
Still not sure?
Build My Box suggests recipes based on your pet's answers, or a Trial Box lets your pet taste every recipe before you choose.
If your pet has a medical condition or eats a vet-prescribed diet, please check with your vet before changing food. See My vet prescribed a special diet.