Real meat, not protein
When a pack says 66% chicken, it means 66% of the meal by weight is chicken meat and organs. Other fresh pet food brands label it the same way (for example "Beef 65%").
Protein is a different number. The Chicken Dog Meal is 66% chicken and 12.62% crude protein as fed.
Real meat across our range
| Recipe | Real meat and organs | Crude protein (as fed) |
|---|---|---|
| Chicken Dog Meal | 66% | 12.62% |
| Beef Dog Meal | 66% | 12.44% |
| Lamb Dog Meal | 66% | 12.29% |
| Surf & Turf Dog Meal | 65% | 11.75% |
| Rabbit Dog Meal | 56% | 15.54% |
| Purrfect Chicken | 85% | 15.6% |
| Purrfect Lamb | 85% | 17.5% |
| Purrfect Fish | Not stated | 16.4% |
Why does fresh food protein look lower than kibble?
"As fed" means the figure includes all the water in the food. Our meals are around two-thirds moisture (65% to 75%), just like fresh meat. Dry kibble has had most of its water removed, so every nutrient looks bigger on its label. To compare fairly, you would need to compare both foods on a dry-matter basis.
Comparing with your current food? Send us both labels on WhatsApp +966 56 748 1781 and the Soluky team will help you read them.
Related: how fresh food is different from kibble and calories per recipe.