Who formulates our recipes
Our pet nutritionist formulates every recipe to meet AAFCO and FEDIAF standards, the international standards for complete and balanced pet food, and follows the WSAVA guidelines on selecting pet food. That is why our meals are a full daily meal, not a topper.
Certifications and licences
- SFDA (Saudi Food and Drug Authority) certified, covering both our facility and our products. We describe ourselves as the first fully SFDA-certified Saudi pet food brand.
- Licensed by the Ministry of Industry.
- Our kitchen follows HACCP food-safety guidelines.
How we test
| Test | What it checks |
|---|---|
| Nutritional analysis | Protein, fat, fibre, moisture and calories match the recipe |
| Pathogen testing | Harmful bacteria, including E. coli |
| Aflatoxin screening | Toxins that can come from moulds on ingredients |
| Heavy metal testing | Lead, mercury, arsenic and cadmium |
| Microbiological analysis | A full microbiological check |
Ingredients and kitchen
- Fresh, human-grade ingredients, mostly sourced locally. Our team tastes every recipe.
- No added preservatives, no artificial additives, no meat meal, no by-products, no fillers.
- Freshly prepared in our kitchen in Riyadh. Made in Saudi.
Cold chain
Ingredients arrive temperature-controlled, and every delivery travels in temperature-controlled vehicles with cold storage, in insulated packaging.
Reviewed by veterinarians
These veterinarians reviewed our food, sourcing and recipes:
- Dr. Anas Alsharif, DVM (Pawfect Vets)
- Dr. Hussain Ahmed AlNasser, DVM (Pawfect Vets)
- Dr. Mohamed Farouk, DVM (Pawfect Vets)
- Dr. Omar Yahia, PhD (Specialized Veterinary Clinics Centers; Chief of Veterinarians, Saudi Animal Welfare Society)
Found something that does not look right in a pack? Keep the pack and tell us. See something unusual in the food and natural variation between packs.