Itchy skin and dull coat

How nutrition can support skin and coat, which recipes to consider, and when itching needs a vet.

Updated 23 Oct 2026 · 2 min read

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Itching has many possible causes, from fleas and dust to the seasons and food. Good nutrition can support skin and coat, and our omega-rich and novel-protein recipes are good options to discuss with your vet, but itching that persists needs your vet to find the cause.

Is it the food?

Sometimes, but often not. Fleas and other parasites, the environment, grooming products and seasonal changes are all common culprits. If the itching started after a food change, or seems linked to a particular protein, your vet may suggest a food trial.

What to try, most effective first

  1. See your vet first if it's persistent, so causes like parasites or infection can be checked.
  2. Choose a recipe that suits skin and coat (see the table below).
  3. Keep it simple. One recipe, and treats and broths of the same protein, so you can see what's working.
  4. Give it time. Skin and coat change slowly, so give a new recipe several weeks before judging.
  5. Food trial with your vet: for dogs reacting to common proteins, the Rabbit Dog Meal is our novel-protein option. See Rabbit and elimination diets.
PetRecipe to considerWhy
DogSurf & TurfNatural omega-3 from fish for skin and coat.
DogLambA favourite for dogs with itchy skin or sensitive stomachs.
DogRabbitA novel protein for dogs reacting to chicken, beef or lamb.
CatPurrfect FishOmega-rich for skin and coat. Contains chicken liver.
CatPurrfect LambOur only cat meal with no chicken or fish.

All our dog meals contain fish oil as a source of omega-3. Every product page lists the full ingredients: allergies and sensitivities.

When to call your vet: constant scratching, licking or chewing; hair loss or bald patches; red, broken or smelly skin, or sores; repeated ear problems. Go straight to a vet if your pet's face swells, hives appear or they struggle to breathe.

Not sure which recipe to start with? Message the Soluky team on WhatsApp +966 56 748 1781. Related: which recipe to start with.

Still need help?

Message the Soluky team on WhatsApp (fastest) or email us. Include your order number if it is about an order.