Scratching, flaky skin, fur everywhere, a coat that lost its shine? What goes in the bowl shows up in the fur — real meat with natural omega fats, no fillers, delivered chilled across Saudi Arabia.
Skin and coat trouble usually shows up as at least two of these.
Skin is the first place a poor diet shows — and the first to thank a good one.
Real fish and meat carry the healthy fats skin barriers and glossy coats are built from — in food form, not a supplement pill.
Many irritated skins are diet-linked. Single-protein recipes with zero artificial colours or preservatives make it easy to feed clean and skip triggers.
~70% natural moisture supports skin hydration from the inside — something dry kibble simply cannot do.
The specific nutrients skin and fur are made from — and which recipe carries them.
The skin's outer barrier is built from lipids, and omega-3 is its key raw material. A strong barrier holds moisture in and irritants out — which is why omega-3 is the single most-studied nutrient for dry, flaky, itch-prone skin. Our fish recipes carry it naturally; no capsule needed.
Omega-6 keeps skin-cell membranes supple and gives fur its surface sheen. The balance of omega-6 to omega-3 matters more than either alone — fresh meat and fish deliver both in food form, in proportions the body recognises.
Hair is ~90% keratin, a protein rich in sulfur amino acids (methionine, cysteine) that come almost entirely from quality muscle meat. A dull, brittle coat is very often a protein-quality problem wearing a fur disguise.
No artificial colours, preservatives or mystery "meal" — the additives most often implicated when skin reacts to food. Sometimes the biggest skin upgrade is what you remove, not what you add.
Every pet is different — these timelines are typical, not guaranteed. Symptoms that persist or worsen belong at the vet.
Fish is the classic coat-friendly choice; chicken and lamb work beautifully too.
Mix increasing amounts of fresh food over 7 days.
Most parents see a softer, shinier coat within 4–8 weeks of consistent fresh feeding.
Real numbers from our menu: a typical cat eats ~140 g a day (13–21 SAR on autoship depending on recipe), a small dog ~200 g (9–14 SAR), bigger dogs more. Build My Box calculates your pet's exact daily price.
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See your pet's exact price
Weight + age + appetite → portioned meals, priced per day
Fish and single-protein recipes for skin and shine.
They loved the food and thank you for the treats — they're wiping their plates clean with serious drool.
Marita H. · verified buyer
So they tried the chicken and loved it! Will give you feedback on the rest when we try it out ♥
Hawazen · verified buyer
Every box comes with a 7-day transition plan — mix fresh in gradually so your pet adjusts calmly. See the transition guide →
Real fish, chicken or lamb with natural vegetables — gently cooked. Never: fillers, colours, preservatives, mystery meal.
Tell us about your pet and we'll portion omega-rich fresh meals — save 15% on every autoship order.
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